Part II covers sexism in the K-pop while the potential impact on people and you may societies total

Even if all of the K-pop fandom try directed at male idols, so it report centers mostly on the sexual objectification, lookism, and you can sexism when you look at the girl idols’ music as well as the prospective impact on fans’ (primarily young female) intercourse thinking

You should analysis this part of K-pop music because it’s far more difficult when considering the fresh darkened fact off gender issues during the Korea: Though Korea have efficiently modernized their economy, they lags much at the rear of almost every other OECD (Organization getting Monetary Co-procedure and Innovation) nations when it comes to intercourse equality ( Bethmann & Rudolf, 2016 ; Rudolf & Kang, 2015 ). Presenting new widest gender shell out pit therefore the poor performing environment for ladies certainly one of rich places, Korea’s ranking on International Sex Pit Index is actually into level with Muslim-most regions well-known for the discrimination up against female and you can ranked well beneath the stubbornly patriarchal Japan ( GGGR, 2015 ; PwC, 2017 ; The fresh Economist, 2016 ).

Students was basically looking at and criticizing the fresh new overly sexualized, commonly sexist articles, along with the propagation out of lookism inside the K-pop music and you can revealing its potential influence on K-pop music admirers. In accordance with these types of talks and you can accepting the possible lack of difficult facts on the debate, so it papers indicates the second hypothesis: When the K-pop music actually encourages sexist axioms while the objectification of women (since the established in point II), the international triumph could have negative repercussions into the development of sex equivalence internationally. ; and you can 2) What’s the relationship anywhere between K-pop music fandom and you may fans’ thinking towards the department out-of labor ranging from folks within and outside the household?

This research generally causes the present literature in the after the a couple of means. Very first, that with another and you may newly accumulated analysis number of six,317 observations out of a hundred regions, this study contributes uncommon tough empirical evidence for the argument from how K-pop impacts fans’ sex thinking. 2nd, the research reveals just how sexism, lookism, and you may sexualization might not you need to be flaccid cultural factors, but could possibly influence private attitudes about how paid and you will outstanding works are split ranging from men and women. Although not, it has to also be indexed this particular research does not want determine any causal effects. Given the constraints away from a corner-sectional survey framework, efficiency need to be interpreted since correlations rather than causation.

Hence, the study inquiries as tested are listed below: 1) What is the matchmaking within level of K-pop music fandom (measured by the your willingness to fund K-pop music items and you will issues) and individual gender attitudes?

The remainder of this article is structured below. This can provide the abstract basis for the research hypothesis and you can the empirical studies. Part III raises the newest questionnaire design, study put and you will parameters, and you will presents detailed statistics of the details included in this study. Section IV gift ideas new empirical methods utilized for study and you will empirical results. Section V comes to an end the content.

Sexism, such as sexist attitudes towards the females, which largely stem from traditional stereotypes on the intercourse spots, is one of the chief culprits you to definitely stand-in the way in which out of sex equality. Past studies have investigated intercourse-character stereotyping in the musical clips ( Aubrey & Frisby, 2011 ; Kalof, 1999 ; Kistler & Lee, 2009 ; Seidman, 1992 ) or other mass media forms ( Lauzen, Dozier, & Horan, 2008 ; Wood, 1994 ), and discovered one compared to the boys, women are expected to getting intimately objectified and you will kept in order to more strict physical appearance requirements. Additionally, women are together with have a tendency to depicted in manners you to stresses old-fashioned sex roles: men had been healthier, dominant, competitive, and you can unlawful, when you are ladies was basically prone to end up being displayed because poor, centered, submissive, and you will caring. While some K-pop groups and you may idols frequently issue antique intercourse jobs using the androgynous or homoerotic imageries (like, Amber off f(x), Jo Kwon from 2AM, and Lee Hong-gi away from F.T. Island) and you can remind a great deal more egalitarian sex thinking, most of the popular K-pop artisans, particularly woman groups, was indeed conforming for the preferred stereotypes.